Two leading K-pop fandom platforms, Weverse (owned by South Korean entertainment giant HYBE), and Dear U bubble, are facing declining user numbers, a trend attributed to the hiatus of their flagship artist, BTS. Both platforms are devising strategies to reverse this downturn by introducing paid services and expanding into overseas markets. Fandom platforms are online spaces where users can consume various products and services related to their favorite artists while engaging in fan activities. Despite HYBE’s efforts to release solo albums and documentaries to compensate for BTS’s military service hiatus, these measures have not fully mitigated the decrease in user activity.
- The Chosun Daily (Jang Woo-jeong, Yeom Hyun-a)
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Two leading K-pop fandom platforms, Weverse (owned by South Korean entertainment giant HYBE), and Dear U bubble, are facing declining user numbers, a trend attributed to the hiatus of their flagship artist, BTS. Both platforms are devising strategies to reverse this downturn by introducing paid services and expanding into overseas markets. Fandom platforms are online spaces where users can consume various products and services related to their favorite artists while engaging in fan activities. Despite HYBE’s efforts to release solo albums and documentaries to compensate for BTS’s military service hiatus, these measures have not fully mitigated the decrease in user activity.
- The Chosun Daily (Jang Woo-jeong, Yeom Hyun-a)
read the full article